BOARDRIDERS XBF E-COMMERCE- An industry leader in action sports and lifestyle, Boardriders, Inc. creates, manufactures, and sells branded board riders’ clothing, footwear, and accessories globally. The company’s clothing and footwear products symbolize a casual way of life for individuals with a fresh perspective who are motivated by a love of outdoor adventure sports. The firm’s Quiksilver, Billabong, ROXY, DC Shoes, RVCA, and Element brands have genuine origins and histories in skating, snowboarding, and surfing. The company’s goods are distributed through various channels, including surf, skate, and snow shops, its own Boardriders’ stores, other company-owned retail locations, specialized shops, some department stores, and other e-commerce platforms.

The action sports industry may be familiar with a name it acquired a few years ago: Voltcom, situated in Costa Mesa and founded in a Newport Beach bedroom by snowboarders and surfers Richard Woollcott and Tucker Hall. The sale price for the prospective agreement was not disclosed. The New York City-based corporation claimed to have a retail presence in more than 150 countries and to generate annual worldwide retail sales of around $24.7 billion.


According to the press release, “For more than 50 years, the Boardriders brands have created an enduring legacy by igniting the spirit of freedom, welcoming discovery, and uniting Boardriders throughout the world. Each brand in the portfolio has won over the hearts and minds of consumers by giving both professional and amateur athletes a distinctive platform to express their creativity and authentically interact with their communities. According to the release, adding Boardriders to its portfolio is anticipated to boost annual retail sales to more than $27.6 billion.

How did BOARDRIDERS XBF E-COMMERCE utilize the ELASTIC platform?

The Elastic platform will be used by Boardriders to enable wholesale merchandising for goods sold under all of their major brands, including Quicksilver, Roxy, and DC shoes, in the key international markets of the EU, North America, Australia, and Asia. The business anticipates that Elastic’s cutting-edge sales process solutions will enable it to improve customer satisfaction and enhance its brands with retail partners. Real-time UPC scanning technologies will be used to further segment their product lines, advance their sales pre-booking capabilities, and improve the in-house showroom experience for store buying reps.

Elastic assists manufacturers and retailers in achieving efficiency-driven cost savings and additional sales growth through platform standardization, the use of cutting-edge technology, and a far more strategic B2B sales strategy. Streamlined order input, digital catalogs, less printing, resource optimization, inventory control, online accounting features, and fewer product samples all contribute to cost reductions. Customized retailer/dealer applications, strategic sales planning, digital merchandising, intricate pricing incentive schemes, history-driven selling, building brand equity, segmented sales capability, increased client acquisition/retention, and improved sales presentations all contribute to higher sales revenues.

Let us get to know more about Ms. Keiser‘s role in Boardriders:

From the press releases, we get to know that Boardriders, Inc., the leading global action sports and lifestyle company that designs, produces, and distributes branded apparel, footwear, and accessories under the Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element, and VonZipper brands, announced the appointment of Ms. Deborah Palmer Keiser as Global Chief Operating Officer

As a result of her career working with renowned brands including Victoria’s Secret, Williams Sonoma, Gap, All Saints, Sundance, and Yeezy, Ms. Keiser offers Boardriders a wealth of international operational knowledge. Ms. Keiser lived in France and Singapore while working for Williams Sonoma, giving the companies a presence around the globe. Ms. Keiser was President of the outdoor travel bag brand Timbuk2 before assuming the position with Boardriders.


Ms. Keiser will oversee all aspects of worldwide planning, sourcing, logistics, and distribution for Boardriders. Ms. Keiser’s job will center on Boardriders’ ongoing efforts to increase distribution and logistics efficiency and the company’s transformation of its global supply chain, focusing on optimizing its speed-to-market program.

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